On April 8^th, Apple officially launched its line of smart watches, originally unveiled late last year.  The following week was filled with media speculation as to why Apple had introduced such a high-end device when it was clear that such technology has a very limited shelf life.  There have been endless editorials describing how, for the select “elite few”, dropping this kind of money on a device would not be a concern, but then questioning how Apple could hope to profit from addressing such a limited market.  How great could this market be?  Is it worth addressing, simply to have it “seen being worn by the right people?”  I think not.  In fact, I think that the Apple Watch Edition serves a far more important purpose; a purpose that Apple would even be prepared to take a loss on the development in order to achieve.  If I am correct, the $15-17,000 price tag is the most important feature, not a drawback.

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